If you want to improve audience recall of your brand and message, it’s hard to beat a sponsorship of popular events combined with ongoing aerial advertising around the events. At the same time, sponsorships are often expensive, and aren’t suited for all advertising needs. Let’s look at the pros and cons of each approach.
Sponsorships with repeated aerial advertising — think of sponsoring every New York Giants home game or flying every day over a state fair — help people to become familiar with your brand and improve recall. Contrary to the saying that familiarity breeds contempt, an article from Psychology Today notes that familiarity in fact breeds liking.