If you want to get attention and hit a large, diverse demographic in one spot, music festivals are the perfect venue for your marketing campaign. Based on the audience that you’re trying to reach, you can find a music festival that will complement your campaign. Whether your target audience likes to attend blues festivals, jazz festivals, bluegrass festivals, or more classical concerts, music festivals in general provide wonderful aerial advertising opportunities for you and your brand.
Why Advertise Above Music Festivals?
With over 100 outdoor concerts each year in the United States, music festivals are a great way to get your advertising message in front of thousands of people. The nation’s biggest festival, Milwaukee’s “Summerfest,” brought in 856,254 fans last year (up 2.5% over the prior year) and the festival lasted a staggering 11 days. If you aerial advertise at these festivals, either via banner plane, skywriting, or lightship blimp advertising, your marketing campaign is bound to be remembered.
The individuals at these music festivals are going to be relaxing and enjoying themselves, making them the ideal target audience when marketing your brand. Close your eyes and imagine yourself at an outdoor venue. Your favorite bands are playing throughout the course of the day, and you are in a state of bliss. While in that bliss period, you see a flying banner cruise overhead with an aerial advertisement attached to it. Now, whenever you see that brand after the festival, you immediately are brought back to that bliss period and have a positive association to it. Need we say more?
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