Cost-Effective Advertising: Aerial Vs. Traditional Methods
October 16, 2015
When it comes to building brand awareness, aerial advertising is a very cost-effective way to reach a large and targeted audience.
The costs associated with a major marketing campaign quickly add up. Traditional channels such as television, radio and printads are often very expensive as compared to a four-hour airplane banner flight that engages your prospects and customers at asurprisingly reasonable cost.
A 30-second television spot during this year’s Super Bowl, for example, cost about $4 million, according to an article from TheWashington Post. That comes to $133,000 per second.
Want the maximum impact for your campaign? This is where blimps rule. Also known as “airships” they’re big,they’re eye catching and are without a doubt a phenomenal advertising buy. For less than the cost of a 30-second ad during NBC’s “Sunday
Night Football,” you’ll get far more eyeballs on your message.
If you target an event with 500,000 people, each person will see your banner at least 10 times during a four-hour flight. That kind
of repetition and high visibility coupled with a captive audience ensures more people will remember your brand.