Elevate Your Super Bowl 2024 Marketing: Van Wagner Aerial Advertising for Budget-Savvy Marketers
November 21, 2023
As marketers gear up for the monumental event that is the 2024 Super Bowl, the challenge lies in creating impactful advertising strategies that resonate with attending fans from around the globe. For brands and advertisers seeking an alternative to the comprehensive in-venue advertising packages, Van Wagner offers innovative ways to command the attention of visitors and fans and deliver valuable, and cost-effective brand visibility.
Super Bowl LVIII will take place February 11, 2024, at Allegiant Stadium and is expected to be one of the largest events in Las Vegas’ history. Second only to New Year’s Eve, it’s expected that up to 450,000 people will travel to the entertainment capital of the world to participate in the Big Game festivities throughout the week.
Own the Clutter-Free Sky and Reach Influential Consumers
This is the first time Last Vegas will host a Super Bowl and hotels are already maxed out. The city will be bustling, but what’s even more important for advertisers is that visitors that weekend tend to be a higher-spending consumer. That’s a prime audience for national brands to reach. The question is: how can your brand message get noticed and get the most bang for your buck? The answer is aerial advertising.
Van Wagner specializes in sky-bound marketing campaigns that capture attention like no other. Imagine your brand soaring above the bustling crowd, catching the eyes of hundreds of thousands of onlookers. It’s an opportunity to make a lasting impression, and with the 2024 Super Bowl festivities drawing massive crowds, the potential impact is immeasurable.
For large outdoor gatherings like spring break, music festivals, and sporting events, one of the most effective and efficient ways to advertise is with massive, vibrant Aerial Billboards and customizable, eye-catching Skytyping solutions.
- Aerial Billboards: We offer the biggest and most vibrant aerial banners in the industry, and proprietary wrinkle-reducing technology so your message is always clear for the crowd below. Ranging in size from 2,400 to 3,200 square feet, these massive floating ads can’t be missed. Eighty-nine percent of stadium attendees remember seeing an aerial banner and 79% of them can remember what brand or product was being advertised.
- Skytyping and Skywriting: Two of the greatest visual forms of guerilla marketing available. Skytyping involves a fleet of five planes flying in formation to create messages that can stretch as far as 6 miles long. Single Skywriter planes perform a series of loops and turns, and using special smoke, create one-of-a-kind aerial messages that last for several minutes in the sky.
Why Aerial Advertising Works
Businesses are seeking unique ways to stand out and amplify their brand message during Super Bowl festivities. Advertisers can own the clutter-free sky and reach these influential consumers with Van Wagner’s industry-leading Aerial Advertising.
Unlike sprawling host cities the last few years like Phoenix, Los Angeles and Miami, Las Vegas’ events will be more centralized between the Stadium and Mandalay Bay Convention Center. In a more condensed environment, crowds will gather for events throughout Super Bowl Week, from the Super Bowl Experience, NFL Honors, Media Day, big name concerts, and more.
Flying aerial advertisements over Las Vegas throughout Super Bowl Week gives you greater reach than TV commercials, in-venue signage, or sponsorships by engaging with attendees in- and around Allegiant Stadium, tailgating areas, events, and the Convention Center.
Here’s why it works:
- Cost-Effective and Impactful: In the realm of Super Bowl advertising, where budgets can often be a limiting factor, Van Wagner offers a unique opportunity for marketers to reach the vast audience of traveling fans without the hefty price tag associated with in-venue packages. Now, even smaller marketing budgets can make a splash during the Super Bowl week.
- Targeted Reach: Van Wagner’s aerial billboards are strategically flown over key locations frequented by Super Bowl fans. Whether it’s the stadium, popular tailgating spots, or other high-traffic areas, this targeted approach ensures that your message reaches the right audience. By focusing on these prime locations, marketers can optimize their spend and maximize the impact on potential consumers.
- Tailored Creativity: With Van Wagner, marketers gain the flexibility to customize their campaigns according to their brand objectives. From captivating visuals to memorable slogans, this platform allows for a unique and tailored presentation that aligns seamlessly with marketing goals. Creativity knows no bounds, and Van Wagner ensures your brand message stands out in the sky, creating a lasting impression.
- Social Media Amplification: In the age of digital connectivity, the impact of a marketing campaign extends far beyond its physical reach. Van Wagner’s aerial displays are designed to capture attention and create shareable moments. By leveraging the social media buzz generated by these unique campaigns, marketers can organically amplify their brand’s reach.
As the countdown to the 2024 Super Bowl begins, businesses must seize every opportunity to shine in the spotlight. Van Wagner, the premier aerial advertising company in the country, offers a cost-effective, innovative, and highly visible solution to ensure your brand soars above the competition. Elevate your marketing strategy and make a lasting impression during the Super Bowl and the week of festivities that surround it. With Van Wagner, the sky is truly the limit for your brand’s success.