Gentleman, Start Your Engines with Aerial Media (NASCAR)
July 29, 2014
Targeting men is a breeze with aerial advertising. Add a sporting event into the mix, specifically NASCAR races, and your brand is bound to be noticed by the males in attendance.
Whether you want to use an airplane banner or a blimp, this format delivers real impact and maximum impressions – especially when the event is televised. By the way of example, according to Forbes Magazine, NASCAR alone had 45,000,000 male spectators in 2011; add in television impressions and that number grows exponentially.
What’s great about NASCAR in comparison to other sporting events is the amount of exposure you are able to get. NASCAR fans arrive to events up to five days earlier than the actual race. This gives you access to a huge audience not only on the day of the race, but also in the days leading up. If a weekend race has an attendance of 160,000 people, there are going to be at least 100,000 people in the days leading up to it that will see your aerial banner.
It is quite uncommon to have such a captive audience concentrated in one small area at the same time. NASCAR races act as your ideal setting and seem like a “no brainer” venue when trying to target the male population. 84% of consumers recall an aerial messaging at stadiums, along with 9 out of 10 stadium attendees recall seeing an aerial banner. Multiply those statistics by however many days in advance the fans go, and the recall rates are through the roof. Aerial advertising is the only medium your customer and prospects can see no matter where they are at the track.
Aerial advertising campaigns offer a great way to get your brand noticed by the male population, and there’s no shortage of ways to bring the added flair of aerial to your mix.
If you would like assistance in targeting a certain demographic or identifying the perfect place to market your aerial advertisement, Van Wagner is here to help. We’re the largest and most experienced aerial advertising company in the world and there is no other company more skilled at creating breakthrough advertising campaigns. We tow banners, we fly blimps and airships … you name it!