Van Wagner Aerial Blog

Van Wagner Airship Group Launches New ‘Legendary Blimp’ In Australia

Posted by Van Wagner Aerial Media   Nov 13, 2014 11:30:00 AM

Appliances Online, a major online retailer of home goods and appliances, launched its first major television advertising campaign earlier this year. Their highly comical and attention-grabbing advertisements promote “Legendary Service.” So, it would make sense that their outdoor advertising campaign would be legendary as well.

With this in mind, the Sydney-based company reached out to Van Wagner Airship Group to launch a blimp in the Australian market. The 127 foot long by 36 foot wide, internally lit dirigible, aptly named “Legend Blimp” recently made its maiden flight from Riddells Creek Airfield in Victoria -- making it the only blimp currently flying in the southern hemisphere.

#SkyBanner Trends On Twitter Following ‘Fire John Idzik' Banner Flight

Posted by Van Wagner Aerial Media   Nov 11, 2014 11:30:00 AM

In Case You Missed It - Fans Fly 'Fire John Idzik' Banner Over Jets' Stadium

Last week, a banner towing plane circled the Jets' stadium over a dozen times during their practice hour. The simple letter banner contained only three words, but they made a big statement -- “Fire John Idzik.” As planned, the fan-sponsored banner got the attention of the coaches and the team on the ground below. Following the flight, head coach Rex Ryan addressed the media,

“They've got a right [to express themselves], but I just think that when you look at the big picture, this isn't about one man falling short," Ryan said. "That's not it. We're 1-8 collectively. Trust me, we don't like it. That's how I feel. I don't understand this part of it, I really don't." (ESPN)

How To Target NASCAR Fans With Your Advertising Campaign

Posted by Van Wagner Aerial Media   Nov 4, 2014 11:30:00 AM

If you’re looking to target NASCAR fans with your advertising campaign, and not break the bank, then you’ve come to the right place. NASCAR sponsorships can be expensive. Depending on the degree of the sponsorship, you could spend anywhere between $200,000 and $2 million dollars, or more. If your marketing budget doesn’t fall within that price range, we have the solution for you.

Topics: NASCAR

From The Vault | Throwback Thursday Aerial Banners #TBT

Posted by Van Wagner Aerial Media   Oct 30, 2014 11:30:00 AM

In honor of throwback Thursday (#TBT), we have rummaged through the archives and put together our top ten favorite vintage aerial banners! You may not know this, but Van Wagner Aerial Media has been in the aerial advertising space for over six decades. In fact, we are by far the oldest and most experienced aerial advertising company in the United States.

The Ultimate Guide To Unique, Cost-Effective Advertising In 2015

Posted by Van Wagner Aerial Media   Oct 28, 2014 11:30:00 AM


As the end of the year approaches, marketing/advertising professionals begin researching and planning their 2015 budgets. Part of this process includes examining what advertising media didn’t deliver ROI the year before, and researching where your target demographic is going to be in 2015. In order to properly examine trends, you really need to understand who your buyer persona is and how to reach them.

DIRECTV Blimp Goes Pink For National Breast Cancer Awareness Month

Posted by Van Wagner Aerial Media   Oct 21, 2014 11:30:00 AM

The DIRECTV blimp’s LED screen sported a new look over California and the MLB playoffs this week. A massive pink ribbon with the messaging, "Helping Women Now®", graced the 30 foot by 70 foot screen in support of Breast Cancer Awareness Month. The National Breast Cancer Foundation and the DIRECTV blimp have come together to reach the thousands of stadium attendees and the hundreds of thousands of viewers tuning in from the comfort of their homes.

The Biggest Events For Aerial Advertising This Fall

Posted by Van Wagner Aerial Media   Oct 14, 2014 11:30:00 AM

Fall has arrived, which means the sun-soaked beach days of summer have officially come to an end. And in the professional world, advertisers are looking for creative methods to hit their fourth quarter numbers. We can say with certainty, that aerial advertising is a perfect medium to give your marketing campaign the boost you’re looking for in Q4. But, there’s often a misconception that aerial advertising is a seasonal marketing platform. We’re here to tell you it’s not!

DIRECTV Blimp Partners With West Coast Schools For #FridayNightFlights

Posted by Van Wagner Aerial Media   Oct 9, 2014 11:30:00 AM

California high schools are in for a larger-than-life surprise over the next few months. For the first time ever, the DIRECTV blimp and its gigantic LED screen can be seen flying all over the West coast! The “DTV blimp” as its friends call it, will be participating with elementary, middle, and high school students all over California and Arizona. How can your school get involved with the DIRECTV Blimp? If you’re a school administrator you can request the following:

- Make a request for the blimp to fly over your school (REQUESTS NOW CLOSED)
- Take the kids on a field trip to see the blimp at its hangar
- Schedule the blimp to fly over a rivalry football game

How To Rev Up Advertising ROI At NASCAR Races

Posted by Van Wagner Aerial Media   Oct 7, 2014 11:00:00 AM

Aerial advertising is a cost-effective way to advertise at the biggest racing events of the year. Don’t waste your entire marketing budget on an expensive sponsorship when you can get your brand’s messaging noticed with a banner plane, blimp, or sky written message. NASCAR events are perfect platforms for aerial advertising. In this article, we will address the benefits of choosing aerial advertising at NASCAR races, and show you some examples of effective aerial campaigns at these types of events.

3 Tips For Advertising At College Bowl Games

Posted by Van Wagner Aerial Media   Sep 30, 2014 11:30:00 AM

With the start of college football underway, bowl season will be here before we know it. Bowl games offer tremendous opportunities for marketing campaigns, especially in the aerial advertising sector. With the possibility of flying over 35 highly populated bowl games, the college football scene is where you need to get involved in order to separate yourself from the competition. Here are our top three tactics for effective marketing at college bowl games.

Topics: College Football

18 Blimp Facts For The Average Av Geek

Posted by Van Wagner Aerial Media   Sep 23, 2014 12:00:00 PM

Did you know? Van Wagner Airship Group LLC owns and operates 8 of the 13 active airships in the world today. Our blimp pilots and operations teams are experts in blimp aviation and technology. In fact, our pilots are certified by the FAA as blimp flight instructors!  If you're an aviation fan (av geek) or blimp buff (helium head) you're in the right place! Check out these 18 facts we put together about blimps. 

The Secret To Cost-Effective Advertising At NFL Games

Posted by Van Wagner Aerial Media   Sep 16, 2014 12:00:00 PM

Buying traditional media at NFL games can be expensive and competitive. Advertisers that have seasoned contracts with the networks typically get an advantage during ad buying season. If you’re new to the game, you might have a hard time squeezing yourself in among the herd. And then, there is the question of cost. Is it worth it? Television commercials, sponsorships, signage, merchandise, even digital overlays on the field (like Toyota did below) are costly, and in the case of Toyota, maybe a little obnoxious. (To read more about that story, click here.)

Top 3 Tips For Advertising At College Football Games

Posted by Van Wagner Aerial Media   Sep 9, 2014 11:57:00 AM

Football season is one of the most exciting times of year to be on a college campus. Students paint their faces, throw massive tailgate parties, and enjoy the comradery of cheering on their school in the student section of the stadium. But the college football craze doesn’t end after a fan graduates. Most alumni carry on their allegiance well into their later years by re-visiting their alma mater during football season and decking out their kids in fan gear. Often, entire family and friend groups get into the action regardless of whether or not they can call themselves alumni.

Topics: Aerial Advertising, Bowl game, College Football, NCAA

How ABC Scandal's Aerial Banner Ignited A Twitter Frenzy

Posted by Van Wagner Aerial Media   Sep 5, 2014 11:30:00 AM

After a 5 month hiatus, the red hot political thriller Scandal is returning to ABC this September in its regular Thursday 9/8c time slot. The approximate 9 million people that tune in each week for the show aren’t shy about taking to Twitter to express their views on the latest cliff hanger. In 2013, Scandal was ABC’s most socially active show, generating over 4 million tweets in season 2, outperforming social giant American Idol.

With the release of a Scandal season 4 teaser promo video fresh in the minds of fans, ABC decided to stir the pot a little bit more over Labor Day weekend. With the help of Van Wagner Aerial Media, ABC flew a large aerial banner with simple, yet striking copy over some of the most active beaches in New York, New Jersey, and Los Angeles. The banner, noticeably lacking any type of ABC or Scandal branding, simply asked “Where on earth is Olivia Pope?” and included the popular hashtag #TGIT to get the fans talking.

Topics: aerial banners

Take Your 4th Quarter Results To New Heights With Aerial Advertising

Posted by Van Wagner Aerial Media   Sep 2, 2014 11:30:00 AM

With the 4th quarter of the year rapidly approaching, many companies worry that they may not hit the numbers they projected nine months earlier. I bet you are thinking, “It’s September 2nd, why are they posting about the 4th quarter so soon?” The answer is simple. Cracking down now could be the deciding factor in making or breaking your company’s year.

Topics: Aerial Advertising, planning, 4th quarter, football

15 Amazing Aerial Photos From The Boston Blimp Parade

Posted by Van Wagner Aerial Media   Aug 28, 2014 5:40:00 PM

If you missed the blimp parade that took place over the city of Boston earlier this week, no worries. We have the complete recap for you! Our team has compiled the best aerial photos of the city, as well as the top tweets from our blimp flight attendees. 

Blimp Parade Comes To Boston | #BlimpParade

Posted by Van Wagner Aerial Media   Aug 27, 2014 9:30:00 AM


Photo by

The Blimp Parade Is Back! This Time In Boston

In 2012, Van Wagner Aerial Media and Van Wagner Airship Group (VWAG) launched a blimp parade over New York City. Awed by the blimps above, spectators took to the streets, and their cell phones, capturing photos, composing tweets, and recording video of the airships’ journey over Manhattan. Facebook, Twitter, and Instagram posts flooded the social stratosphere, exciting the attention of the media and people across the nation.

Topics: Annoucements

4 Ways To Maximize Your Marketing At State Fairs

Posted by Van Wagner Aerial Media   Aug 26, 2014 11:30:00 AM

Millions of people flock to state fairs every year for carnival games, family fun, and deep-fried everything. The large and diverse crowds that come through these fairs make them an ideal marketing platform for any company trying to make its name or product known.

Topics: Aerial Advertising, marketing, state fair

The Faceoff Over Fenway | Two Blimps Rule The Air This Weekend

Posted by Van Wagner Aerial Media   Aug 21, 2014 5:00:00 PM

Red Sox fans are in for a surprise this upcoming weekend. The DIRECTV blimp is flying East from Cincinnati to join the Hood blimp over Fenway Park to broadcast the game against the Seattle Mariners. According to an Archival Assistant from the Boston Red Sox, this duel flight will be the first documented case of two airships flying above the Red Sox turf during a regular season game.

Topics: Annoucements

How To Target Beaches And Surfing Events With Aerial Advertising

Posted by Van Wagner Aerial Media   Aug 19, 2014 11:30:00 AM

Aerial advertising is effective at targeting large groups of people wherever they have chosen to gather. You will find that it’s easy to develop campaigns that hit multiple markets and reach the demographics most important for your advertising needs.

The beach, for instance, is an ideal location to execute an aerial advertising campaign. If you're looking to increase brand awareness and reach a large demographic of people, the beach is a good choice for your marketing campaign. Standard beach campaigns will hit an array of people all in the same place, at the same time. Rather than painstakingly trying to advertise at 100 different beach locations through traditional media, you can fly over five(+) different beaches and reach individuals from all across the country in just one day.

Topics: Aerial Advertising, surfing, surf, beach

How to Advertise and Get Noticed at MLB Games

Posted by Van Wagner Aerial Media   Aug 12, 2014 11:30:00 AM

Baseball has been a hallmark of American culture since the early 1920s. Dubbed as America’s Favorite Pastime, few sports evoke the same level of nostalgia as the game of baseball. Major League Baseball alone has over 177 million diverse fans, making the game an attractive target for advertisers. In fact, over the years, baseball has become far more than just a game.

Topics: Aerial Advertising, MLB, baseball

Blimp Advertising Rates | FAQ

Posted by Van Wagner Aerial Media   Aug 11, 2014 5:07:00 PM

Who makes the blimps for advertising?

If you’re looking for an active promotional blimp advertising operator that you can potentially partner with, you’re in the right place. Van Wagner Airship Group owns and operates 8 of the 13 active airships in the world today. Some of our most famous blimps include the MetLife blimp, the HP Hood blimp, and the DirecTV blimp.

History of the MetLife Blimp and Van Wagner Airship Group

Posted by Van Wagner Aerial Media   Aug 8, 2014 2:52:00 PM

Advertising blimps are one of the most iconic and memorable marketing vehicles present in the world today. Commanding presence from above, blimps are much more than just giant balloons or floating billboards, they are broadcasting powerhouses whose presence is very much ingrained in American culture. If you were to ask the average person to name off the top three most famous blimps that come to mind, the MetLife blimp would likely grace the list along with the iconic Goodyear blimp and the unfortunate Hindenburg disaster. In this article, we aim to answer common questions about the MetLife blimp and Van Wagner Airship Group’s affiliation with the company.

Aerial Banner Plane Case Studies | Kmart and Chipotle | VWAM

Posted by Van Wagner Aerial Media   Aug 8, 2014 10:39:00 AM

Van Wagner Aerial Media conducted three case studies* with the help of Arbitron. The goal of these studies was to measure the overall effectiveness of aerial banners as an advertising platform and to examine the effectiveness of two specific aerial campaigns: one for the national retailer Kmart and the other for the quick-service restaurant chain Chipotle. In this report, we will establish the visibility (awareness) of this advertising medium among its target audiences, measure advertising effectiveness (recall) and show aerial media’s place among other advertising options, including print, television and radio.

NASCAR And Aerial Media: Gentlemen, Start Your Engines

Posted by Van Wagner Aerial Media   Aug 5, 2014 11:30:00 AM

Marketing to men is a breeze with aerial advertising. Add a sporting event into the mix, specifically NASCAR races, and your brand is bound to be noticed by the males in attendance.

Whether you want to use an airplane banner or a blimp, this format delivers real impact and maximum impressions - especially when the event is televised. According to Forbes Magazine, NASCAR alone had 45,000,000 male spectators in 2011; add in television impressions and that number grows exponentially.

Topics: NASCAR

The Secret to Getting Your Ad Shared on Social Media

Posted by Van Wagner Aerial Media   Jul 29, 2014 11:30:00 AM

Very few things get branding and marketing professionals more excited than seeing their ad shared on social media. It’s free exposure, it’s measurable, and it’s cold, hard proof that your ad campaign is getting noticed. Americans see over 5,000 advertisements a day. If your target audience is taking the time to pull out their cell phone, snap a photo, and write a tweet or Instagram post about your advertisement, it’s safe to say that your campaign is on the right track.

Topics: Social Media

5 Reasons to Choose Aerial Advertising at NFL Games

Posted by Van Wagner Aerial Media   Jul 22, 2014 11:30:00 AM


Football season is almost here, which means fans across the nation are preparing to break out their favorite jerseys and purchase season tickets. But as a marketer, what does this mean for you and your brand? And how can you capitalize on this vast, captive audience? Don’t get conned into spending too much for an ad that will drown in the competition. We’re here to share some of the best ways to get your ad noticed with aerial advertising.

Topics: NFL

Event Sponsorship and Aerial Advertising

Posted by Van Wagner Aerial Media   Jul 15, 2014 11:30:00 AM

nascar aerial advertising

If you want to improve audience recall of your brand and message, it’s hard to beat a sponsorship of popular events combined with ongoing aerial advertising around the events. At the same time, sponsorships are often expensive, and aren’t suited for all advertising needs. Let’s look at the pros and cons of each approach.

Sponsorships with repeated aerial advertising — think of sponsoring every New York Giants home game or flying every day over a state fair — help people to become familiar with your brand and improve recall. Contrary to the saying that familiarity breeds contempt, an article from Psychology Today notes that familiarity in fact breeds liking.

Topics: Sports

How To Target Sports Fans With Aerial Marketing

Posted by Van Wagner Aerial Media   Jul 8, 2014 11:30:00 AM

sports advertising

In the days of a few monolithic broadcasters, it was easy to target sports fans with a handful of ad purchases. But audiences have fragmented with the explosion of sports advertising. Fans have multiple channels to get their sports news, including but not limited to 24/7 cable sports channels, social media, sports websites, and sports radio. It sounds like a daunting challenge, but don’t worry — sports marketing, and especially aerial advertising at sporting events, offers a lot of potential benefits for companies of all sizes.

First, though, it’s important to understand why marketing through sports is so valuable. The core reason is that sports fans have passion and devotion to their teams at a level that’s hard to find in any other area of entertainment. You’re able to leverage that passion by targeting your brand and message to the sports and teams that your target audience loves. When a brand gets connected in the minds of fans to a team, event or venue, fans start building loyalty to that brand. On top of that, sports fans attend games to relax and spend time with friends and family, so messages delivered via aerial marketing have a better chance of sinking in than during their hectic day-to-day lives

Topics: Sports

The #1 Best Way To Target Athletes Across The Country

Posted by Van Wagner Aerial Media   Jul 1, 2014 11:30:00 AM

The biggest marathons across the U.S. attract tens of thousands of participants, most of whom spend several hours running the 26.2 miles.

Believe it or not, that’s actually a great time to reach out to athletes using aerial advertising. There are no flight restrictions at marathons, making them a prime time to get up in the sky with your message and on the minds of athletes.

On the ground, attendees line the streets to cheer on the runners, waving banners and making plenty of noise. Good luck trying to get your message across with all of that going on.

With aerial media, however, you’re above all of that noise. Your message is all alone in the sky, ensuring you’re able to grasp runners’ attention as they make their way to the finish line.

Topics: targeting

The Marketer’s Guide To FAA Flight Regulations

Posted by Van Wagner Aerial Media   Jun 24, 2014 11:30:00 AM

Most people never need to think about complying with Federal Aviation Administration (FAA) regulations. Consequently, it seems daunting to those making their first foray into aerial advertising. But FAA flight regulations shouldn’t be cause for concern. 

The most important thing to keep in mind about applicable federal rules is that they prohibit flights from one hour before many major outdoor sporting events begin until one hour after they end.

The rest of the time, it’s generally free game. But wait, you might say. Why would you want to pay for advertising that won’t even be visible to consumers during the game?

Topics: flight regulations

3 Ways To Market To Parents With Young Children

Posted by Van Wagner Aerial Media   Jun 17, 2014 11:30:00 AM

Parents of young children have a lot of demands on their attention.

They’re planning meals, coordinating activities and seeing to it that their kids are safe. With so much going on, it’s often difficult for advertisers to market to parents with young children. The trick is to pick the most opportune times and locations to reach them, and then seize the opportunity when it presents itself.

Aerial advertising is a tremendous asset on this front, as it allows businesses to be in the right place at the right time with the right message. Here are three keys to marketing to parents with young children.

1) Location, location, location: Parents are always looking out for events and destinations that are child-friendly. As a business, you should maximize your efforts to reach families with young children by targeting these events with campaigns using aerial banners and advertising blimps for maximum impact. Beaches (and big lakes like Lake Michigan) during the summertime are a great opportunity to reach this demographic in large numbers.

Topics: Blimp Advertising, Aerial Advertising, aerial banners, targeting, marketing to parents

Trying To Reach College Students? Try Aerial Advertising

Posted by Van Wagner Aerial Media   Jun 10, 2014 11:30:00 AM

Should you be trying to reach college students? For almost any company, the answer is a resounding "yes." College students are a valuable demographic considering that students usually have disposable income and, most importantly, brand allegiances that haven't been cemented yet. Building brand loyalty with college students pays dividends for decades.

Topics: targeting

3 Top Aerial Advertising Formats That Increase Product Recall

Posted by Van Wagner Aerial Media   Jun 3, 2014 11:28:00 AM

When consumers think of a product or service, you want your brand to be so ingrained in their minds that yours is the first one they think about.

Topics: Aerial Advertising

How To Target The Hispanic Community For Your Marketing Campaign

Posted by Van Wagner Aerial Media   May 27, 2014 11:30:00 AM

Businesses are increasingly turning to aerial advertising as they seek to target the growing Hispanic population -- the fastest growing demographic in the United States.

In California, for example, the Hispanic population growth is expected to surpass all others this year to become the largest ethnic or racial group in the state, according to an article on the Pew Research Center website. That would make California the only state other than New Mexico where Hispanics make up the largest ethnic group. As it continues to grow, reaching this group will be critical to businesses, and aerial advertising is easily tailored to resonate with them.

Topics: Aerial Advertising, Hispanic marketing, targeting

4 Places You Can Find – And Market To – High Net Worth Individuals

Posted by Van Wagner Aerial Media   May 20, 2014 11:30:00 AM

Certain events and places tend to draw people with a high net worth, ensuring advertisers are able to reach that demographic with aerial marketing.  

High net worth individuals are obviously attractive to target because they have a large amount of disposable income. Affluent consumers are used to being bombarded by businesses via direct mail, telemarketing and TV/Cable advertising campaigns trying to get them to spend their money. Those saturated channels make aerial advertising a great platform for reaching them. It allows brands to break out from the crowd and deliver a succinct message.

When seeking to target a niche market like affluent consumers, it’s critical to ensure your airplane banner represents your brand well. Don’t use too many words or letters, because your message won’t be clear. The banner should reflect what the brand looks like and relay the message to high net worth individuals. For iconic brands a simple die-cut banner of the brand's image or mascot can work brilliantly (and solidify brand awaness).

Here are three locations where you’re able to find — and market to — affluent customers.

Topics: targeting

Expert Advice On Creating An Aerial Ad Campaign For Multiple Markets

Posted by Van Wagner Aerial Media   May 13, 2014 2:53:00 PM

Businesses have the power to reach multiple markets by using aerial advertising to appeal to broad audiences.

Aerial advertising provides a great way to be in many places at once, including beaches and special events, and it allows you to distance your brand from the clutter of everyday ads such as magazine spreads, TV and radio commercials. It’s easy to create an aerial campaign with widespread appeal, and it doesn’t take a lot of off-the-wall language or images to grab people’s attention.

Topics: Aerial Advertising

5 Types Of Events That Serve As Large Marketing Platforms

Posted by Van Wagner Aerial Media   May 7, 2014 11:30:00 AM

Television, print and radio ads are capable of reaching huge audiences. But the larger the market, the more expensive it’s going to be, and there’s no guarantee you’ll have a captive audience.

Aerial advertising is generally a more cost-effective way to reach a large, engaged group of people. Here are five large events that serve as strong marketing platforms.

Topics: Aerial Advertising

How Do I Decide Which Events To Fly?

Posted by Van Wagner Aerial Media   May 1, 2014 11:24:00 AM

Once you’ve decided you want to add aerial advertising to your marketing mix, or that you’re ready to expand your current aerial campaign, the next step is choosing the events you want to target. Fortunately, the wide variety to choose from makes it easy to find something that suits your needs and budget.

Aerial advertising (banner advertising in particular) turns the sky into real estate where you’re able to advertise, just like the outfield wall of a baseball field or the digital sign outside an arena. Businesses that keep all their messaging on the ground have a lot of clutter and competition.The sky, however, provides a clutter-free environment to spread your message. 

Topics: Aerial Advertising

It's Horse Racing Season Where Aerial Advertising Rules

Posted by Van Wagner Aerial Media   Apr 28, 2014 11:49:00 AM

Horse races present brands with huge opportunities to get their advertising messages in front of hundreds of thousands of people.

These outdoor events give advertisers the perfect opportunity to use aerial advertising to get the audience’s attention and to get noticed. Whatever race your prospects and customers are attending, it’s important to note they will be inundated with advertising messages on the ground…but not in the air.  Aerial banner advertising can give you a huge branding advantage.

Topics: Aerial Advertising, Horse races advertising

3 Steps For Integrating An Aerial Ad With An Existing Campaign

Posted by Van Wagner Aerial Media   Apr 28, 2014 8:49:00 AM

 It’s simple to integrate aerial advertising with existing campaigns to create a multi-channel ad approach that reaches target demographics wherever they’re located.

Aerial advertising is just like any other campaign, except it’s above the rest — literally.

Traditional advertising can be cluttered. People tend to tune out TV commercials, newspaper ads and marketing emails they see every day, and there are so many that no one pays attention for very long. Aerial advertising allows businesses to deliver their message to consumers in a novel and clutter-free environment that integrates beautifully with other less commonplace media such as outdoor and experiential events.

While it’s a unique medium in which to deliver your message, there’s no need to deviate from your existing campaigns. Simply  integrate aerial with efforts already underway to build brand awareness and drive revenue.

Topics: Marketing channel integration

Why Aerial Advertising Is So Cost-Effective Vs. Traditional Methods

Posted by Van Wagner Aerial Media   Apr 26, 2014 6:23:00 PM

 When it comes to building brand awareness, aerial advertising is a very cost-effective way to reach a large and targeted audience.

The costs associated with a major marketing campaign quickly add up. Traditional channels such as television, radio and print ads are often very expensive relative to a four-hour airplane banner flight that engages your prospects and customers at a surprisingly reasonable cost.

Topics: Aerial Advertising

3 Marketing Strategies For Targeting Men Using Aerial Advertising

Posted by Van Wagner Aerial Media   Apr 18, 2014 10:30:00 AM

Targeting men is simple with aerial advertising. This medium allows businesses to reach these consumers at the events they’re most interested in: major league baseball games, NASCAR, surfing competitions and marathons to name a few. 

Whether you want to use an airplane banner or a blimp this format delivers real impact and maximum impressions – especially when the event is televised.  By way of example, according to Forbes magazine NASCAR alone had 45,000,000 male spectators in 2011; add in television impressions and that number grows exponentially.

Thus, sporting events are a particularly effective advertising technique to reach a male audience. There are, however, other ways to hone your campaign so you’re targeting men in various demographics.

Topics: Aerial Advertising

The Sky Is Your Canvas: Blimps and Banners Rule the Aerial Ad World

Posted by Van Wagner Aerial Media   Apr 11, 2014 3:32:00 PM

The sky is a vast blank canvas where brands can create an effective marketing campaign using aerial advertising.

Many businesses never even consider incorporating this advertising channel, which is often a mistake since it's an effective way to get your message across to large audiences.

Topics: Aerial Advertising

4 Top Examples Of Aerial Advertising From Van Wagner’s Hall Of Fame

Posted by Van Wagner Aerial Media   Apr 8, 2014 11:35:00 AM

The best aerial advertisements often elicit a double-take. You want a banner with something funny or clever, or a really good photo or picture. You always look for something that will get someone to stop and say, “Wow, that’s really funny,” or “Hey, that’s clever!”  This format has the unique ability to pull people out of their routines and grab their attention.

To give you some examples, we showcase four of the all-time best examples of banner advertising.

Topics: aerial banners

3 Tips for Targeting Sports Fans With Aerial Advertising

Posted by Van Wagner Aerial Media   Mar 24, 2014 2:02:00 PM

Sports fans are a loyal bunch, and getting them on your side is usually a winning strategy for businesses. Aerial advertising is a unique and effective way to reach sports fans, whether they’re at a sporting event or watching on television at home.

Here are three tips for targeting them.

Topics: Aerial Advertising, Sports

Stop, Drop, & Roll: 3 Aerial Banners That Will Ignite Consumer Interest

Posted by Van Wagner Aerial Media   Mar 17, 2014 9:11:00 AM

Take what you think an aerial banner is (or could be) and throw it away.  Van Wagner has invested our decades of experience in the industry; not only to make sure our traditional banners perform to the highest standards, but also on the development of new and innovative aerial banner technologies.  You have an idea?  We’ll make it happen.   

Here are 3 concepts that are sure to ignite interest among your consumers this year. 

Topics: Aerial Advertising

3 Steps To Building Brand Awareness With Aerial Advertising

Posted by Van Wagner Aerial Media   Mar 4, 2014 8:44:00 AM

Aerial advertising can be used in nearly every market to build brand awareness and separate your message from other brands / advertisers.

With high-flying banners, businesses can target specific events or locations, such as beaches, concerts and sporting events. There are no exclusivity issues with aerial marketing, so you don’t have to play by the rules of a venue or event sponsors. The Federal Aviation Administration regulates flight-related issues, but as far as the message and brand goes, it’s free game.

Topics: Brand Awareness, Aerial Advertising

Actually, Sterling, One Blimp Wins for All-Condition Aerial Coverage

Posted by Van Wagner Aerial Media   Feb 26, 2014 12:10:00 PM

Topics: Blimp Advertising, Aerial Advertising