<div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/1012974544/?value=0&amp;guid=ON&amp;script=0">

Van Wagner Aerial Blog

Mega Music Festival Advertising and How to Reach Millennial Fans

Posted by Van Wagner Aerial Media   Jan 4, 2023 9:46:24 AM

Live events are back! Outside of major sporting events, mega music festivals have grown into the largest gatherings in the US, attracting hundreds of thousands of attendees throughout the year.  With limited advertising space on the ground and the high costs to officially sponsor these events, marketers are looking for new, break-through branding opportunities to impress this influential audience. 

Topics: Aerial Advertising, Music Festivals

Two for One: How to Reach the 1M+ Super Bowl and WM Phoenix Open Attendees

Posted by Van Wagner Aerial Media   Nov 4, 2022 2:45:37 PM

Super Bowl weekend just got a lot bigger. In addition to the hundreds of thousands of football fans expected to travel to Phoenix for Super Bowl LVII, another million golf fanatics will be in town for the WM Phoenix Open, one of the PGA’s most prestigious tournament events (February 6-12). That’s a lot of eyes and a huge opportunity for marketers looking to reach affluent consumers.

Topics: Aerial Advertising, NFL, football

Memorial Day 2022: Travelers Hit the Road, Advertisers Take to the Skies

Posted by Van Wagner Aerial Media   May 31, 2022 7:08:17 PM

Memorial Day is a nationwide holiday, a time of reflection, for remembrance of our national heroes, and for many, a much-needed day off. We don’t know exactly how many people traveled for the unofficial start of summer, but AAA predicted that 39.2 Million people were expected to hit the roads – nearly 10% more than a year ago.

With coolers and towels in hand, millions of Americans made their way to beaches to cool off and beat the heat. With a captivated audience of that size, more and more advertisers understand that the clutter-free sky provides an unparalleled canvas for showcasing their message in one of the most unique ways possible. That’s where Van Wagner comes in!

Topics: Aerial Advertising, beach, beach advertising, Memorial Day

Memorial Day 2018 Was A Success!

Posted by Emily Greenstein   May 29, 2018 4:49:23 PM

Memorial Day is a nationwide holiday, time for rest, reflection, and a much needed day off.  For those that spent the weekend at the beach we reached them with a massive billboard in the clutter free sky. Here are a few highlights from the weekend coast to coast!

Topics: Aerial Advertising, beach advertising, Memorial Day

Spring Break – Where Memories (& Buying Decisions) are Made

Posted by Peter Noll   Jan 25, 2018 5:01:53 PM

Topics: Brand Awareness, Aerial Advertising, Regional Marketing, aerial banners, beach, beach advertising, spring break, targeting spring break

How To Kick Off An Aerial Advertising Campaign

Posted by Van Wagner Aerial Media   Jun 11, 2015 11:30:00 AM

1. Know Your Market/ Know Your Goals

Prior to launching any type of advertising campaign, you should have a firm understanding of what demographics comprise your best customer group. By knowing your market, you will have a clearer idea of what areas to fly and which types of events are a good fit for your brand.

Topics: Aerial Advertising

Top 3 Tips For Advertising At College Football Games

Posted by Van Wagner Aerial Media   Sep 9, 2014 11:57:00 AM

Football season is one of the most exciting times of year to be on a college campus. Students paint their faces, throw massive tailgate parties, and enjoy the comradery of cheering on their school in the student section of the stadium. But the college football craze doesn’t end after a fan graduates. Most alumni carry on their allegiance well into their later years by re-visiting their alma mater during football season and decking out their kids in fan gear. Often, entire family and friend groups get into the action regardless of whether or not they can call themselves alumni.

Topics: Aerial Advertising, Bowl game, College Football, NCAA

Take Your 4th Quarter Results To New Heights With Aerial Advertising

Posted by Van Wagner Aerial Media   Sep 2, 2014 11:30:00 AM

With the 4th quarter of the year rapidly approaching, many companies worry that they may not hit the numbers they projected nine months earlier. I bet you are thinking, “It’s September 2nd, why are they posting about the 4th quarter so soon?” The answer is simple. Cracking down now could be the deciding factor in making or breaking your company’s year.

Topics: Aerial Advertising, planning, 4th quarter, football

4 Ways To Maximize Your Marketing At State Fairs

Posted by Van Wagner Aerial Media   Aug 26, 2014 11:30:00 AM

Millions of people flock to state fairs every year for carnival games, family fun, and deep-fried everything. The large and diverse crowds that come through these fairs make them an ideal marketing platform for any company trying to make its name or product known.

Topics: Aerial Advertising, marketing, state fair

How To Target Beaches And Surfing Events With Aerial Advertising

Posted by Van Wagner Aerial Media   Aug 19, 2014 11:30:00 AM

Aerial advertising is effective at targeting large groups of people wherever they have chosen to gather. You will find that it’s easy to develop campaigns that hit multiple markets and reach the demographics most important for your advertising needs.

The beach, for instance, is an ideal location to execute an aerial advertising campaign. If you're looking to increase brand awareness and reach a large demographic of people, the beach is a good choice for your marketing campaign. Standard beach campaigns will hit an array of people all in the same place, at the same time. Rather than painstakingly trying to advertise at 100 different beach locations through traditional media, you can fly over five(+) different beaches and reach individuals from all across the country in just one day.

Topics: Aerial Advertising, surfing, surf, beach

How to Advertise and Get Noticed at MLB Games

Posted by Van Wagner Aerial Media   Aug 12, 2014 11:30:00 AM

Baseball has been a hallmark of American culture since the early 1920s. Dubbed as America’s Favorite Pastime, few sports evoke the same level of nostalgia as the game of baseball. Major League Baseball alone has over 177 million diverse fans, making the game an attractive target for advertisers. In fact, over the years, baseball has become far more than just a game.

Topics: Aerial Advertising, MLB, baseball

3 Ways To Market To Parents With Young Children

Posted by Van Wagner Aerial Media   Jun 17, 2014 11:30:00 AM

Parents of young children have a lot of demands on their attention.

They’re planning meals, coordinating activities and seeing to it that their kids are safe. With so much going on, it’s often difficult for advertisers to market to parents with young children. The trick is to pick the most opportune times and locations to reach them, and then seize the opportunity when it presents itself.

Aerial advertising is a tremendous asset on this front, as it allows businesses to be in the right place at the right time with the right message. Here are three keys to marketing to parents with young children.

1) Location, location, location: Parents are always looking out for events and destinations that are child-friendly. As a business, you should maximize your efforts to reach families with young children by targeting these events with campaigns using aerial banners and advertising blimps for maximum impact. Beaches (and big lakes like Lake Michigan) during the summertime are a great opportunity to reach this demographic in large numbers.

Topics: Blimp Advertising, Aerial Advertising, aerial banners, targeting, marketing to parents

3 Top Aerial Advertising Formats That Increase Product Recall

Posted by Van Wagner Aerial Media   Jun 3, 2014 11:28:00 AM

When consumers think of a product or service, you want your brand to be so ingrained in their minds that yours is the first one they think about.

Topics: Aerial Advertising

How To Target The Hispanic Community For Your Marketing Campaign

Posted by Van Wagner Aerial Media   May 27, 2014 11:30:00 AM

Businesses are increasingly turning to aerial advertising as they seek to target the growing Hispanic population -- the fastest growing demographic in the United States.

In California, for example, the Hispanic population growth is expected to surpass all others this year to become the largest ethnic or racial group in the state, according to an article on the Pew Research Center website. That would make California the only state other than New Mexico where Hispanics make up the largest ethnic group. As it continues to grow, reaching this group will be critical to businesses, and aerial advertising is easily tailored to resonate with them.

Topics: Aerial Advertising, Hispanic marketing, targeting

Expert Advice On Creating An Aerial Ad Campaign For Multiple Markets

Posted by Van Wagner Aerial Media   May 13, 2014 2:53:00 PM

Businesses have the power to reach multiple markets by using aerial advertising to appeal to broad audiences.

Aerial advertising provides a great way to be in many places at once, including beaches and special events, and it allows you to distance your brand from the clutter of everyday ads such as magazine spreads, TV and radio commercials. It’s easy to create an aerial campaign with widespread appeal, and it doesn’t take a lot of off-the-wall language or images to grab people’s attention.

Topics: Aerial Advertising

5 Types Of Events That Serve As Large Marketing Platforms

Posted by Van Wagner Aerial Media   May 7, 2014 11:30:00 AM

Television, print and radio ads are capable of reaching huge audiences. But the larger the market, the more expensive it’s going to be, and there’s no guarantee you’ll have a captive audience.

Aerial advertising is generally a more cost-effective way to reach a large, engaged group of people. Here are five large events that serve as strong marketing platforms.

Topics: Aerial Advertising

How Do I Decide Which Events To Fly?

Posted by Van Wagner Aerial Media   May 1, 2014 11:24:00 AM

Once you’ve decided you want to add aerial advertising to your marketing mix, or that you’re ready to expand your current aerial campaign, the next step is choosing the events you want to target. Fortunately, the wide variety to choose from makes it easy to find something that suits your needs and budget.

Aerial advertising (banner advertising in particular) turns the sky into real estate where you’re able to advertise, just like the outfield wall of a baseball field or the digital sign outside an arena. Businesses that keep all their messaging on the ground have a lot of clutter and competition.The sky, however, provides a clutter-free environment to spread your message. 

Topics: Aerial Advertising

It's Horse Racing Season Where Aerial Advertising Rules

Posted by Van Wagner Aerial Media   Apr 28, 2014 11:49:00 AM

Horse races present brands with huge opportunities to get their advertising messages in front of hundreds of thousands of people.

These outdoor events give advertisers the perfect opportunity to use aerial advertising to get the audience’s attention and to get noticed. Whatever race your prospects and customers are attending, it’s important to note they will be inundated with advertising messages on the ground…but not in the air.  Aerial banner advertising can give you a huge branding advantage.

Topics: Aerial Advertising, Horse races advertising

Why Aerial Advertising Is So Cost-Effective Vs. Traditional Methods

Posted by Van Wagner Aerial Media   Apr 26, 2014 6:23:00 PM

 When it comes to building brand awareness, aerial advertising is a very cost-effective way to reach a large and targeted audience.

The costs associated with a major marketing campaign quickly add up. Traditional channels such as television, radio and print ads are often very expensive relative to a four-hour airplane banner flight that engages your prospects and customers at a surprisingly reasonable cost.

Topics: Aerial Advertising

3 Marketing Strategies For Targeting Men Using Aerial Advertising

Posted by Van Wagner Aerial Media   Apr 18, 2014 10:30:00 AM

Targeting men is simple with aerial advertising. This medium allows businesses to reach these consumers at the events they’re most interested in: major league baseball games, NASCAR, surfing competitions and marathons to name a few. 

Whether you want to use an airplane banner or a blimp this format delivers real impact and maximum impressions – especially when the event is televised.  By way of example, according to Forbes magazine NASCAR alone had 45,000,000 male spectators in 2011; add in television impressions and that number grows exponentially.

Thus, sporting events are a particularly effective advertising technique to reach a male audience. There are, however, other ways to hone your campaign so you’re targeting men in various demographics.

Topics: Aerial Advertising

The Sky Is Your Canvas: Blimps and Banners Rule the Aerial Ad World

Posted by Van Wagner Aerial Media   Apr 11, 2014 3:32:00 PM

The sky is a vast blank canvas where brands can create an effective marketing campaign using aerial advertising.

Many businesses never even consider incorporating this advertising channel, which is often a mistake since it's an effective way to get your message across to large audiences.

Topics: Aerial Advertising

3 Tips for Targeting Sports Fans With Aerial Advertising

Posted by Van Wagner Aerial Media   Mar 24, 2014 2:02:00 PM

Sports fans are a loyal bunch, and getting them on your side is usually a winning strategy for businesses. Aerial advertising is a unique and effective way to reach sports fans, whether they’re at a sporting event or watching on television at home.

Here are three tips for targeting them.

Topics: Aerial Advertising, Sports

Stop, Drop, & Roll: 3 Aerial Banners That Will Ignite Consumer Interest

Posted by Van Wagner Aerial Media   Mar 17, 2014 9:11:00 AM

Take what you think an aerial banner is (or could be) and throw it away.  Van Wagner has invested our decades of experience in the industry; not only to make sure our traditional banners perform to the highest standards, but also on the development of new and innovative aerial banner technologies.  You have an idea?  We’ll make it happen.   

Here are 3 concepts that are sure to ignite interest among your consumers this year. 

Topics: Aerial Advertising

3 Steps To Building Brand Awareness With Aerial Advertising

Posted by Van Wagner Aerial Media   Mar 4, 2014 8:44:00 AM

Aerial advertising can be used in nearly every market to build brand awareness and separate your message from other brands / advertisers.

With high-flying banners, businesses can target specific events or locations, such as beaches, concerts and sporting events. There are no exclusivity issues with aerial marketing, so you don’t have to play by the rules of a venue or event sponsors. The Federal Aviation Administration regulates flight-related issues, but as far as the message and brand goes, it’s free game.

Topics: Brand Awareness, Aerial Advertising

Actually, Sterling, One Blimp Wins for All-Condition Aerial Coverage

Posted by Van Wagner Aerial Media   Feb 26, 2014 12:10:00 PM

Topics: Blimp Advertising, Aerial Advertising