Van Wagner Aerial Blog

1. They’re Unique

There are only 25 airships in the entire world, and there are only 7 operating in the United States. Goodyear currently has 3 operating in the U.S., MetLife has 2, and then there is the DIRECTV and Hood blimps which are often seen in the northeastern states. 

2. Powerful Impressions

Impressions generated with an airship are more powerful than other mediums. “The more extraordinary the experience or atypical the location or surface, the larger the impression on the target.” – Robyn Blakeman - Associate Professor, School of Advertising & Public Relations - University of Tennessee. 

Parents of young children have a lot of demands on their attention.

They’re planning meals, coordinating activities and seeing to it that their kids are safe. With so much going on, it’s often difficult for advertisers to market to parents with young children. The trick is to pick the most opportune times and locations to reach them, and then seize the opportunity when it presents itself.

Aerial advertising is a tremendous asset on this front, as it allows businesses to be in the right place at the right time with the right message. Here are three keys to marketing to parents with young children.

1) Location, location, location: Parents are always looking out for events and destinations that are child-friendly. As a business, you should maximize your efforts to reach families with young children by targeting these events with campaigns using aerial banners and advertising blimps for maximum impact. Beaches (and big lakes like Lake Michigan) during the summertime are a great opportunity to reach this demographic in large numbers.