1. They’re Unique
There are only 25 airships in the entire world, and there are only 7 operating in the United States. Goodyear currently has 3 operating in the U.S., MetLife has 2, and then there is the DIRECTV and Hood blimps which are often seen in the northeastern states.
2. Powerful Impressions
Impressions generated with an airship are more powerful than other mediums. “The more extraordinary the experience or atypical the location or surface, the larger the impression on the target.” – Robyn Blakeman - Associate Professor, School of Advertising & Public Relations - University of Tennessee.