Businesses are increasingly turning to aerial advertising as they seek to target the growing Hispanic population -- the fastest growing demographic in the United States.
In California, for example, the Hispanic population growth is expected to surpass all others this year to become the largest ethnic or racial group in the state, according to an article on the Pew Research Center website. That would make California the only state other than New Mexico where Hispanics make up the largest ethnic group. As it continues to grow, reaching this group will be critical to businesses, and aerial advertising is easily tailored to resonate with them.
