Music festivals have become increasingly popular over the past decade and have evolved into a major social event for the millenial demographic. Marketers have taken notice, but it's not as easy to advertise at music festivals as you might think. With limited advertising space on the ground and increasing competition to sponsor these events, advertisers are using creative tactics to appeal to the millenial market.
Aerial advertising presents a less competitive, eye-popping way for brands to create a memorable marketing campaign that is bound to reach the millennial demographic at music festivals. Flying in a clutter-free space, aerial billboards own the sky, and are capable of being seen by thousands of festival-goers on the ground below. In fact, there’s a 70% rate-of-recall for the messaging on an aerial ad – that’s higher than any other form of traditional advertising!