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Van Wagner Aerial Blog

Mega Music Festival Advertising and How to Reach Millennial Fans

Posted by Van Wagner Aerial Media   Jan 4, 2023 9:46:24 AM

Live events are back! Outside of major sporting events, mega music festivals have grown into the largest gatherings in the US, attracting hundreds of thousands of attendees throughout the year.  With limited advertising space on the ground and the high costs to officially sponsor these events, marketers are looking for new, break-through branding opportunities to impress this influential audience. 

Topics: Aerial Advertising, Music Festivals

Ultra - Be There, Stand Out

Posted by Peter Noll   Feb 9, 2018 2:37:33 PM

Topics: Regional Marketing, aerial banners, Social Media, marketing, College Students, beach advertising, viral advertising, out of home, Music Festivals, spring break, targeting spring break

Advertising To Millennials At Music Festivals

Posted by Van Wagner Aerial Media   Dec 17, 2015 11:30:00 AM

Music festivals have become increasingly popular over the past decade and have evolved into a major social event for the millenial demographic. Marketers have taken notice, but it's not as easy to advertise at music festivals as you might think. With limited advertising space on the ground and increasing competition to sponsor these events, advertisers are using creative tactics to appeal to the millenial market. 

Aerial advertising presents a less competitive, eye-popping way for brands to create a memorable marketing campaign that is bound to reach the millennial demographic at music festivals. Flying in a clutter-free space, aerial billboards own the sky, and are capable of being seen by thousands of festival-goers on the ground below. In fact, there’s a 70% rate-of-recall for the messaging on an aerial ad – that’s higher than any other form of traditional advertising!

Topics: Music Festivals