Van Wagner Aerial Blog

Super Bowl weekend just got a lot bigger. In addition to the hundreds of thousands of football fans expected to travel to Phoenix for Super Bowl LVII, another million golf fanatics will be in town for the WM Phoenix Open, one of the PGA’s most prestigious tournament events (February 6-12). That’s a lot of eyes and a huge opportunity for marketers looking to reach affluent consumers.

This year marks the 50th Super Bowl Sunday in American history; the Levi Stadium in Santa Clara, California will host the event on February 7th. The Super Bowl is the largest sporting event watched in the United States. According to Forbes, in both 2014 and 2015 the Super Bowl made American television history in back to back years as the most watched broadcast on T.V. 2014 welcomed north of 108 million viewers, while the 2015 show topped out with a staggering 114 million viewers. Although the game generates astounding publicity, Forbes claims 50% of the audience is solely interested in the highly anticipated commercial advertisements. Super Bowl advertising history proves that these advertisements are accompanied by a jaw-dropping price tag. In 2014, the price of a 30 second commercial cost advertisers $4 million and nearly doubled for a minute of airtime. Due to the historic number of Super Bowl viewers in 2014, 2015 amped up the airtime prices to $5 million for 30 seconds and $9 million per minute. This year advertising prices continue to increase, rising roughly 11 percent compared to 2015. The question at hand, is the time and money worth the risk?

Football season is almost here, which means fans across the nation are preparing to break out their favorite jerseys and purchase season tickets. But as a marketer, what does this mean for you and your brand? And how can you capitalize on this vast, captive audience? Don’t get conned into spending too much for an ad that will drown in the competition. We’re here to share some of the best ways to get your ad noticed with aerial advertising.