Van Wagner Aerial Blog

If you want to improve audience recall of your brand and message, it’s hard to beat a sponsorship of popular events combined with ongoing aerial advertising around the events. At the same time, sponsorships are often expensive, and aren’t suited for all advertising needs. Let’s look at the pros and cons of each approach.

Sponsorships with repeated aerial advertising — think of sponsoring every New York Giants home game or flying every day over a state fair — help people to become familiar with your brand and improve recall. Contrary to the saying that familiarity breeds contempt, an article from Psychology Today notes that familiarity in fact breeds liking.

In the days of a few monolithic broadcasters, it was easy to target sports fans with a handful of ad purchases. But audiences have fragmented with the explosion of sports advertising. Fans have multiple channels to get their sports news, including but not limited to 24/7 cable sports channels, social media, sports websites, and sports radio. It sounds like a daunting challenge, but don’t worry — sports marketing, and especially aerial advertising at sporting events, offers a lot of potential benefits for companies of all sizes.

First, though, it’s important to understand why marketing through sports is so valuable. The core reason is that sports fans have passion and devotion to their teams at a level that’s hard to find in any other area of entertainment. You’re able to leverage that passion by targeting your brand and message to the sports and teams that your target audience loves. When a brand gets connected in the minds of fans to a team, event or venue, fans start building loyalty to that brand. On top of that, sports fans attend games to relax and spend time with friends and family, so messages delivered via aerial marketing have a better chance of sinking in than during their hectic day-to-day lives

Sports fans are a loyal bunch, and getting them on your side is usually a winning strategy for businesses. Aerial advertising is a unique and effective way to reach sports fans, whether they’re at a sporting event or watching on television at home.

Here are three tips for targeting them.