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Van Wagner Aerial Blog

3 Tips For Advertising To College Students

Posted by Van Wagner Aerial Media   Mar 25, 2015 11:30:00 AM

Brand managers and marketers looking to reach college students certainly have their work cut out for them. This vast demographic has a lot of disposable income making them a valuable media target, but the space is also very competitive.

Topics: targeting, College Students

How To Target Affluent Consumers With Your Ad Campaign

Posted by Van Wagner Aerial Media   Dec 9, 2014 11:45:00 AM

Affluent consumers are a valuable target as they have a large amount of disposable income. When advertising to them, you have to think creatively. This demographic is used to the daily bombardment of advertisements via direct mail, TV/cable, telemarketing, etc. Due to ad saturation across these traditional channels, aerial advertising makes a great platform for reaching affluent consumers and grasping their attention. It helps brands break out from the mainstream and deliver a clear, succinct message.

Certain locations and events tend to attract high net worth individuals more than others. It’s your job as a marketer to identify where affluent consumers live and where they go to have a good time. Fortunately, many of the areas where affluent consumers chose to live or party tend to be in beachfront properties – perfect for aerial advertising. This is where we can help!

New York Communities

Topics: targeting

The #1 Best Way To Target Athletes Across The Country

Posted by Van Wagner Aerial Media   Jul 1, 2014 11:30:00 AM

The biggest marathons across the U.S. attract tens of thousands of participants, most of whom spend several hours running the 26.2 miles.

Believe it or not, that’s actually a great time to reach out to athletes using aerial advertising. There are no flight restrictions at marathons, making them a prime time to get up in the sky with your message and on the minds of athletes.

On the ground, attendees line the streets to cheer on the runners, waving banners and making plenty of noise. Good luck trying to get your message across with all of that going on.

With aerial media, however, you’re above all of that noise. Your message is all alone in the sky, ensuring you’re able to grasp runners’ attention as they make their way to the finish line.

Topics: targeting

3 Ways To Market To Parents With Young Children

Posted by Van Wagner Aerial Media   Jun 17, 2014 11:30:00 AM

Parents of young children have a lot of demands on their attention.

They’re planning meals, coordinating activities and seeing to it that their kids are safe. With so much going on, it’s often difficult for advertisers to market to parents with young children. The trick is to pick the most opportune times and locations to reach them, and then seize the opportunity when it presents itself.

Aerial advertising is a tremendous asset on this front, as it allows businesses to be in the right place at the right time with the right message. Here are three keys to marketing to parents with young children.

1) Location, location, location: Parents are always looking out for events and destinations that are child-friendly. As a business, you should maximize your efforts to reach families with young children by targeting these events with campaigns using aerial banners and advertising blimps for maximum impact. Beaches (and big lakes like Lake Michigan) during the summertime are a great opportunity to reach this demographic in large numbers.

Topics: Blimp Advertising, Aerial Advertising, aerial banners, targeting, marketing to parents

Trying To Reach College Students? Try Aerial Advertising

Posted by Van Wagner Aerial Media   Jun 10, 2014 11:30:00 AM

Should you be trying to reach college students? For almost any company, the answer is a resounding "yes." College students are a valuable demographic considering that students usually have disposable income and, most importantly, brand allegiances that haven't been cemented yet. Building brand loyalty with college students pays dividends for decades.

Topics: targeting

How To Target The Hispanic Community For Your Marketing Campaign

Posted by Van Wagner Aerial Media   May 27, 2014 11:30:00 AM

Businesses are increasingly turning to aerial advertising as they seek to target the growing Hispanic population -- the fastest growing demographic in the United States.

In California, for example, the Hispanic population growth is expected to surpass all others this year to become the largest ethnic or racial group in the state, according to an article on the Pew Research Center website. That would make California the only state other than New Mexico where Hispanics make up the largest ethnic group. As it continues to grow, reaching this group will be critical to businesses, and aerial advertising is easily tailored to resonate with them.

Topics: Aerial Advertising, Hispanic marketing, targeting

4 Places You Can Find – And Market To – High Net Worth Individuals

Posted by Van Wagner Aerial Media   May 20, 2014 11:30:00 AM

Certain events and places tend to draw people with a high net worth, ensuring advertisers are able to reach that demographic with aerial marketing.  

High net worth individuals are obviously attractive to target because they have a large amount of disposable income. Affluent consumers are used to being bombarded by businesses via direct mail, telemarketing and TV/Cable advertising campaigns trying to get them to spend their money. Those saturated channels make aerial advertising a great platform for reaching them. It allows brands to break out from the crowd and deliver a succinct message.

When seeking to target a niche market like affluent consumers, it’s critical to ensure your airplane banner represents your brand well. Don’t use too many words or letters, because your message won’t be clear. The banner should reflect what the brand looks like and relay the message to high net worth individuals. For iconic brands a simple die-cut banner of the brand's image or mascot can work brilliantly (and solidify brand awaness).

Here are three locations where you’re able to find — and market to — affluent customers.

Topics: targeting