"Our blimp program delivers four times the value of what we invest." - Richard Hong, MetLife VP Of Global Brand Management
"The return on our investment is about 2-to-1 or 3-to-1." - Jon Gieselman, DIRECTV Senior VP of Marketing
Blimps aren’t merely giant balloons, they are the most iconic and exclusive marketing platform in the world today. No other aerial advertising option comes close to commanding attention like a blimp, and Van Wagner Aerial Media is the largest provider of advertising blimps in the world.
Van Wagner Airship Group (VWAG), the company’s blimp advertising division, was formed through the key acquisitions of The Lightship Group and the American Blimp Corporation, and is proud to be the designer and manufacturer of the exclusive Lightship model blimps, the most eye-catching advertising blimps today. We provide full service blimp advertising, broadcasting, and promotional programs to large and medium-sized brands both nationally and internationally. Our three most popular blimp sizes include the A-60+, the A-150, and the A-170LS.
Headquartered in Orlando, Florida, VWAG has flown in more than 35 countries for the past 20 years, reaching billions of people from above. The exclusive internal illumination of our blimps and a full motion video LED screen (available on select airships) enables us to provide exposure day or night, in varied terrain and conditions. Best known for their constant presence at major live sporting events, our blimps have provided turn-key broadcast services for more than 2,000 live television and radio events. Some of our most recognizable airships include the MetLife Blimp, the Hood Blimp, and the DirecTV Blimp among others.
Why Choose Blimp Advertising?
Do you think the average consumer knows that MetLife has been around since 1915? Probably not. The average person would likely say that the buzz around MetLife really started in the late 1980s. Why? The MetLife Blimp launched in 1987 and started providing aerial photography and video coverage to over 80 major sporting events each year. You can’t beat that kind of exposure.
It might seem a little extravagant, but blimp advertising can actually show more ROI than you might think. In many instances, the cost of a blimp project is far less than signage at major events like NASCAR or MLB games.
It’s proven that blimps are press magnets! People on the ground won’t be the only ones noticing your blimp. Local news outlets commonly highlight a blimp hovering over their community. It isn’t uncommon to receive regional and national coverage as well.
Social/ Overall Campaign Integration
You can easily complement your campaign with blimp advertising. The social landscape has changed drastically over the past decade. Consumers are far more likely to buy a product from a brand they’re engaged with on Facebook, Twitter, etc. With a little creativity, your blimp messaging could not only drive people to your website, it could also boost brand exposure on social platforms and take your marketing campaign to the next level.
“I think there’s a bit of a view in the advertising world that these ships are purely aerial billboards. There is certainly a value to a client putting their logo and name on the side of blimp, but if you’re flying around just doing that, you’re not availing yourself of the opportunities that a blimp provides." - Toby Page, Marketing Director, Van Wagner Airship Group LLC
How Much Do Advertising Blimps Cost?
Blimp advertising costs vary depending on a number of factors including but not limited to:
- Size and type of airship contracted
- LED screen and/or broadcasting capabilities
- Length of contract
Have a question about blimps or other forms of inflatable advertising Contact us today or click below for a free quote!