The DIRECTV blimp’s LED screen sported a new look over California and the MLB playoffs this week. A massive pink ribbon with the messaging, "Helping Women Now® Nbcf.org", graced the 30 foot by 70 foot screen in support of Breast Cancer Awareness Month. The National Breast Cancer Foundation and the DIRECTV blimp have come together to reach the thousands of stadium attendees and the hundreds of thousands of viewers tuning in from the comfort of their homes.
This is the first time that DIRECTV has partnered with the National Breast Cancer Foundation, and looks forward to providing additional support to the cause. The National Breast Cancer Foundation is one of the most recognized and respected breast cancer charities in the world. Their mission is to help women now by providing help and inspiring hope to those affected by breast cancer through early detection, education and support services. They provide free mammograms to women in all 50 states to help with early detection.