Very few things get branding and marketing professionals more excited than seeing their ad shared on social media. It’s free exposure, it’s measurable, and it’s cold, hard proof that your ad campaign is getting noticed. Americans see over 5,000 advertisements a day. If your target audience is taking the time to pull out their cell phone, snap a photo, and write a tweet or Instagram post about your advertisement, it’s safe to say that your campaign is on the right track.
What types of ads get noticed?
We’re not going to give you the run-of-the-mill response to this question. Of course, ads that have not just good, but exceptional copy are headed in the right direction. But we know copy isn’t everything. Smart, savvy advertisers that take clever copy and slap it on an eye-catching, simple design definitely have a leg up on the competition. But, even these ads that have been tweaked, prodded, and re-designed to perfection aren’t guaranteed to generate buzz. So, what really gets people excited to share your ad with their networks? It boils down to the famous five W’s and one H: Who, What, Where, When, Why, and most importantly—How.
Let’s cut to the chase. You already know that identifying your demographic, understanding their buying needs, and outlining why they should pick your product is fundamental to any marketing campaign. So let’s really take a look into the How. The last time you called a marketing meeting and asked your team to share their go-to-market strategy, what was their response? Television, magazines, radio, and web ads are typical choices for advertisers. These advertising options, although good, are completely saturated with competition. Don’t let your campaign fall to the wayside because it’s getting lost in the pack. So, how exactly can your ad transcend the clutter? Aerial advertising offers an impactful way to rise above the competition and get your ad noticed.
Aerial Ads and Social Media
Why do consumers tweet, Instagram, and share aerial media? The answer is simple. As humans, we’re fascinated by anything that takes flight. Whether it’s an aerial banner, a blimp, or a sky writing performance, your ad is bound to get noticed. At Van Wagner Aerial Media, we keep an eye on how social media reacts to our banner towing planes and aerial advertisements, and we’ve found that the standard rule of thumb mentioned above still applies to aerial ads. You need short, succinct, compelling copy and a great design. Check out some of the best aerial advertisements in Van Wagner’s Hall of Fame. But the difference with aerial advertising is that your ad commands the attention of viewers on the ground whether they want to look or not. And, it's available for a fraction of the price. So how can you use this to your advantage and generate social media buzz?
Use a Hashtag – You have their attention, now hold on to it. The most important component of your ad should be your call to action. If you really want to generate social media buzz, incorporate a hashtag into your aerial banner, blimp copy, or sky writing campaign. The #VIVALABUBBA banner is a perfect example.
Complement a Ground Campaign – If you’re on the ground at an event promoting a product, your brand ambassadors will have an easier time selling and speaking to consumers if there is an ad reinforcing their message above. It gives potential customers an idea of what your brand ambassadors are going to talk about before they start their pitch. Trust us, if your ground campaign is just as fun and interactive as your aerial advertisement, people will be more inclined to share. Aerial banners are perfect at beaches, NFL games, music festivals, and just about any place where people gather to have fun. Not sure how aerial fits in with your current marketing plan? Check out these 3 steps for integrating an aerial ad with an existing campaign.
Here are some of our the most recent social media posts about some of our client’s campaigns:
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