Hey Marketers: This is the Best Way to Advertise During Spring Break
February 15, 2023
Spring break is a time when hundreds of thousands of college students across the U.S. flock to beach destinations to soak up some sun, eat, drink, party and unwind after exams. It’s also an annual pilgrimage for families taking advantage of school breaks in March and April. While many hopeful travelers had to limit their travel plans last year, 2023 spring break is shaping up to be big – experts predict we’ll see travel and celebrations rebound and return to pre-pandemic levels.
Get the Most Bang for your Advertising Buck
Hands down, Spring Break offers one of the best opportunities for brands and advertisers to get in front of influential consumers when they’re primed for brand interactions. Formulating an effective advertising strategy this year means breaking through the clutter without breaking the bank. Retailers and marketers are expected to spend more than $100 million to reach spring break travelers, but at the same time, the economy has advertisers looking for ways to spend their dollars wisely.
Brands are turning to unique mediums like Aerial Billboards and Skytyping to stand out in a sea of competing messages and reach these savvy consumers at popular beach and vacation destinations.
The benefits of Aerial Advertising during Spring Break 2023:
1. Reach: With the largest fleet of billboard-towing airplanes in the U.S., we can target just about any destination where spring break travelers will flock this year. Whether it’s a family road trip or college beach vacation. Travel & Leisure recently published their list of the “10 Best Spring Break Destinations in the U.S.”.
2. Memorable Impact: We reach consumers when they are most open to brand interactions. Think about when you’re in vacation-mode. Life tends to slow down, and the focus is on having fun. Consumers are in the right mindset to receive your brand message and associate it with positive vacation memories.
3. High Visibility: We can fly all week long. Unlike event-specific promotions or signage, we have the flexibility to fly over destinations Monday through Sunday providing flexibility whether you are looking to reach college students or families traveling.
4. Cost-Effectiveness: Aerial advertising can be a cost-effective way to reach a large audience, especially compared to other forms of advertising, such as television or print.
The High Value Spring Break Consumer: Hello, Gen Z
College students, who make up the majority of spring breakers, are considered “Generation Z” (born between 1997-2012). They’re entrepreneurial, digitally savvy, and typically resistant to traditional advertising.
Why is this such an influential audience? College students spend an estimated $1 billion on spring break every year making it a huge marketing opportunity. For brands and businesses, this is the perfect opportunity to boost your brand, attract more followers, and promote sales.
According to this IBM report, Gen Z is an entrepreneurial group and have a huge influence on their family’s spending, no doubt due to their deeper understanding of online shopping. Traditional ads won’t cut it. Advertisers must tap into the interactive and visual nature. Aerial billboards can be customized to incorporate discounts, special offers, and digital integrations like QR codes that Gen Z-ers enjoy.
According to Thrillist, flight searches on Expedia.com for March and April travel are up 40% compared to the same time frame last year.
Contact us today to customize your spring break aerial advertising campaign!