Mega Music Festival Advertising and How to Reach Millennial Fans
January 4, 2023
Live events are back! Outside of major sporting events, mega music festivals have grown into the largest gatherings in the US, attracting hundreds of thousands of attendees throughout the year. With limited advertising space on the ground and the high costs to officially sponsor these events, marketers are looking for new, break-through branding opportunities to impress this influential audience.
Why Music Festival Audiences are Influential?
Music festivals have evolved into a major social event for the millennial demographic. According to demographics research by popular ticketing platform Eventbrite, the average age of a music festival attendee is 32, they are more likely to be male (59%) than female (41%), and they are affluent, earning more than $75k a year.
The Millennial generation is the largest in US history and as they reach their prime working and spending years, their impact on the economy is going to be huge. For brands to attract these valuable consumers, they need to use creative tactics to get noticed.
Aerial advertising is the most cost-effective way for brands to create a memorable statement guaranteed to break-through and reach music festivalgoers, either as a stand alone program or to expand the impact of your official partnership. Flying in a clutter-free space, aerial billboards own the sky, and are capable of being seen by everyone at the festival, regardless of where they are. In fact, there’s a 70% rate-of-recall for the messaging on an aerial ad – higher than any other form of traditional advertising!
Music Festival Opportunities in 2023
With the largest network of aerial advertising planes in America, we can help you design the right campaign in any Music Festival market. According to sites like Hotels.com and festicket, some of the Most Popular Music Festivals in the USA are:
- Innings Festival – Tempe, AZ & Tampa, FL (February)
- Ultra Music Festival – Miami, FL (March)
- Rolling Loud – Miami, FL (July) & California (March)
- Coachella – Indio, CA (April)
- Tortuga Music Festival – Ft Lauderdale, FL (April)
- Boston Calling – Boston, MA (May)
- Hangout Fest – Gulf Shores, AL (May)
- Bonnaroo – Great Stage Park, TN (June)
- Pitchfork Music Festival – Chicago, IL (July)
- Lollapalooza – Chicago, IL (July)
- Made in America – Philadelphia, PA (September)
- Austin City Limits – Austin, TX (October)
An aerial billboard is a unique and engaging advertising medium, connecting your brand to the Music Festival experience. We have a variety of banner options that maximize your brand exposure flying at music festivals. Our aerial billboards are massive, 5,000+ square feet, and fully customizable. Available in a variety of shapes and sizes, aerial billboards can also come equipped with interchangeable messaging and trailing letters allowing for tailored, multi-campaign use. They can even be used to complement brand ambassadors promoting on-site at the event!
Aerial advertising delivers impressive brand exposure. Events like Coachella in California, Lollapalooza in Chicago, and the Ultra Music Festival hosted in Miami, attract crowds of 200,000 to 300,000+ attendees every year. When you see a plane flying overhead, towing a massive floating billboard, you can’t help but look up and take notice. It ensures the campaign is visible over the entire event, imprinting your brand and advertising messaging on the minds of the captivated audience below!
Millennials are constantly bombarded by advertisements. We can grab their attention. Using the sky as a blank canvas, we’ll create a show-stopping spectacle in the air with massive, vibrant billboards and creative aerial tactics. Brands have the opportunity to create a compelling campaign that will make a lasting impression on consumers long after the ad has flown.
Outdoor music festivals invite large crowds of people to celebrate fun, live music and aerial advertising is the perfect medium to market your brand to the crowd. Stand out from the rest and fly with Van Wagner during these epic celebrations! It’s easy to get started, click the button below for a free quote today!