How To Target Beaches And Surfing Events With Aerial Advertising
August 19, 2014
Aerial advertising is effective at targeting large groups of people wherever they have chosen to gather. You will find that it’s easy to develop campaigns that hit multiple markets and reach the demographics most important for your advertising needs.
The beach, for instance, is an ideal location to execute an aerial advertising campaign. If you’re looking to increase brand awareness and reach a large demographic of people, the beach is a good choice for your marketing campaign. Standard beach campaigns will hit an array of people all in the same place, at the same time. Rather than painstakingly trying to advertise at 100 different beach locations through traditional media, you can fly over five(+) different beaches and reach individuals from all across the country in just one day.
Beach banner advertising on fixed-wing aircraft is a very popular aerial advertising option for small, medium, and large businesses. Some campaigns have nine beach markets, including stretches of coast in New York, New Jersey, California, and Florida. That’s why, many companies often use multiple banners, allowing them to switch creative depending on which audience or area they’re targeting. Depending on the type of creative you choose, your aerial banner could be flown over and over again for years to come.
Mix the fun and relaxing setting of the beach, with a sporting event, specifically surfing events, and you have a marketing gold-mine. The U.S. Open of Surfing in Huntington Beach, California takes place annually during the summertime, and is the largest surfing competition in the world. Drawing in a large, diverse audience varying in age, gender, and financial background, the U.S. Open of Surfing is the perfect environment for marketers looking to make a big impact. This week-long event, and others like it, open up the possibility of connecting your brand with a loyal fan base and rest of the surfing community.
Van Wagner Aerial Media has flown over a variety of surfing events across the country. Our representatives can assist you in picking the perfect event, time, flight pattern, and creative for your aerial advertising campaign. We are capable of flying formation flights (as pictured above), and executing skywriting campaigns and helicopter advertising. Why choose Van Wagner Aerial Media? Visit our Van Wagner Difference page to see why we’re the premier aerial advertising provider in the United States today. It’s not too late to get your brand noticed before summer comes to an end.
Not sure when or where surfing events are taking place? Here are just some of the upcoming events taking place on the west coast. For a full list click here.
Western Surfing Association
September 6 & 7, 2014 – Surf for the Sea – Oceanside Harbor, North Jetty
September 20 & 21, 2014 – WSA Championship Tour Event #2 – Surfers Point, Ventura
October 11 & 12, 2014 – WSA Championship Tour Event #3 – San Fernando Place, Mission Beach
November 8 & 9, 2014 – WSA Championship Tour Event #4 – Pismo Beach Pier, Pismo Beach
December 6 & 7, 2014 – WSA Championship Tour Event #5 – San Clemente Pier
January 17 & 18, 2015 – WSA Championship Tour Event #6 – South Harbor Jetty, Oceanside
February 14 & 15, 2015 – WSA Championship Tour Event #7 – Huntington Beach Pier South Side
March 14 & 15, 2015 – WSA Championship Tour Event #8 – South Harbor Jetty, Oceanside
April 25 & 26, 2015 – WSA Championship Tour Event #9 – Salt Creek Beach Park, Dana Point
May 30 & 31, 2015 – WSA West Coast Championships, Church Beach, San Onofre
Whoever your target audience is, aerial advertising is guaranteed to deliver maximum impact. Aerial media, such as banners, skywriting, and skytyping, have a larger-than-life advantage over other channels and are bound to get your brand noticed. Many businesses may be under the assumption that aerial is out of reach, but in reality it’s one of the most cost-effective ways to target large groups of people.
Using the sky as your canvas for your campaign messaging presents unique opportunities for businesses to increase their brand awareness and connect effectively with consumers. And, the sky’s the limit when it comes to creativity, as a campaign can be designed for whatever it is your business is trying to accomplish.
Have a question? Contact us today and we’ll be happy to assist you in any way, or click below for a free quote!
Want to learn more about which event is right for your campaign? Click below to download our free guide!