Design Tips and Best Practices for Effective Helicopter Banner Ads

April 18, 2024

Design Tips and Best Practices for Effective Helicopter Banner Ads featured image

At Van Wagner Aerial Media, we offer effective aerial advertising to boost your visibility in your target areas. In this article, we provide key tips and best practices to ensure your helicopter banner ads stand out and drive results.

Keep it Simple and Uncluttered

When designing helicopter banner ads, prioritize simplicity. Don’t overcrowd your ad with excessive text or graphics to avoid overwhelming viewers and diluting your message. Instead, use a clean and minimalistic design to convey your campaign, offer, or tagline.

Use whitespace strategically to draw attention to key elements of your ad and ensure your message is easily understood and memorable to viewers.

Use Clear, Bold Type to Enhance Readability

Like blog posts and other forms of marketing content, readability is crucial in helicopter banner ads. Remember, you only have those first few seconds to catch your viewers’ attention, or you’ll lose them.

To maximize readability, we use a  standardized, bold font that is easily readable from a distance. Additionally, ensure that your font color contrasts sharply with the background of your banner to enhance visibility.

Use High-Quality Graphics and Images

In addition to clear typography, high-quality graphics and images can make your helicopter banner ad more visually appealing and engaging. Choose images that are relevant to your message and of high resolution to ensure clarity for the audience below.

Avoid overly complex or busy visuals that may distract your audience from your message. Instead, opt for simple yet compelling graphics that complement your text and reinforce your brand identity.

Design for Movement

Since helicopter banner ads are in constant motion, it’s crucial to design them with movement in mind. Choose eye-catching design elements to capture your audience’s attention when the banner flies slowly overhead.

Don’t worry, our team will work with you to ensure your graphics and design enhance your message’s visibility and legibility, creating a helicopter banner ad that commands attention and stands out in the sky.

Maintain Brand Consistency Across All Elements

Consistency is key to building brand recognition and trust in aerial banner ads. Ensure that all design elements align with your brand identity and guidelines, including fonts, colors, logos and imagery. Maintain consistency in your messaging, tone, and visual style across all ad elements to create a unified brand experience and enhance brand recognition.

Optimize Contrast for Legibility

As mentioned earlier, viewers often have only a few moments to read helicopter banner ads’ messages. As such, be sure to optimize the contrast between the text and background to ensure maximum legibility from a distance.

Choose font colors that stand out against the background and avoid combinations that may cause eye strain or difficulty in reading. We will help select contrast levels to ensure your message remains clear and readable in different lighting conditions.

Include a Clear Call-to-Action

A clear and compelling call-to-action (CTA) in helicopter banner ads is crucial to prompt viewers to take the desired action. Whether visiting a website, downloading an app, or attending an event, your CTA should be concise, specific, and prominently displayed.

Use action-oriented language and visually distinct elements like easy-to-read website URLs or arrows to draw attention to the CTA. The catch is to ensure that the CTA stands out from the rest of the ad and is easily recognizable to viewers.

Ensure Scalability for Different Banner Sizes

Helicopter banner ads come in various sizes and dimensions, depending on the type of helicopter and banner configuration. Ensure your design is scalable and adaptable to different banner sizes without sacrificing visual appeal or message clarity.

Use vector graphics or high-resolution images that can be resized without losing quality. Test the scalability of your design across different banner sizes to ensure it is effective and visually appealing.

Limit Text to Essential Information

Space is limited in helicopter banner ads, and viewers only have a moment to absorb the message. Therefore, it is crucial to limit the text to essential information that effectively communicates your message.

Focus on conveying the core message and key details, such as the brand name, offer, and call-to-action. Avoid unnecessary text or overly detailed explanations that may distract viewers.

Utilize Contrasting Colors to Enhance Visibility

Contrast is crucial for ensuring your helicopter banner ad stands out and remains visible against the sky or other backgrounds. Use contrasting colors for text, graphics, and background elements to enhance visibility and legibility.

Choose colors that create a strong visual impact and make your message pop against the background. For example, use light-colored text on a dark background or vice versa to create maximum contrast. Avoid color combinations that lack sufficient contrast, as they may be difficult to read or may blend into the surroundings.

Design with the Viewing Angle in Mind

The viewing angle of helicopter banner ads can vary depending on factors such as altitude, distance, and angle of approach. Therefore, design your ad with the viewing angle in mind to ensure maximum visibility and impact.

Position key elements, such as text and visuals, to be easily readable and recognizable from different angles and distances. Consider how the ad will appear as the helicopter approaches, passes overhead, and moves away to ensure your message remains clear and engaging at all angles.

Create a Sense of Urgency with Limited-Time Offers

Take advantage of the power of urgency by including time-limited offers or promotions in your helicopter banner ads. Use compelling language and visuals to convey the urgency of the offer and the benefits of acting swiftly.


With decades of experience, our Van Wagner team has the experience and expertise to help you design the perfect aerial advertisement. Contact us today for a free consultation.